import type { FastifyInstance } from "fastify"; import { sql } from "drizzle-orm"; import { z } from "zod"; import { FUNNELS } from "@app/shared-types"; import { errors } from "../lib/errors.js"; /** * Admin analytics dashboards: funnels and retention (spec ยง8.2). * Queries run against product_analytics_events; no materialized aggregates * required for beta volumes. */ export async function adminAnalyticsRoutes(app: FastifyInstance) { const admin = { preHandler: [app.requireAdmin] }; /** List available funnels. */ app.get("/admin/v1/analytics/funnels", admin, async () => { return { funnels: Object.entries(FUNNELS).map(([name, steps]) => ({ name, steps })), }; }); /** Compute a funnel between two UTC dates (YYYY-MM-DD). */ app.get("/admin/v1/analytics/funnels/:name", admin, async (req) => { const params = z .object({ name: z.enum(Object.keys(FUNNELS) as [string, ...string[]]) }) .parse(req.params); const query = z .object({ startDate: z.string().regex(/^\d{4}-\d{2}-\d{2}$/), endDate: z.string().regex(/^\d{4}-\d{2}-\d{2}$/), }) .parse(req.query); const steps = FUNNELS[params.name as keyof typeof FUNNELS]; const start = new Date(query.startDate); const end = new Date(query.endDate); end.setUTCDate(end.getUTCDate() + 1); // Build a CTE chain: each step selects distinct users who completed the // current event after the previous step's timestamp. const ctes: string[] = []; const selects: string[] = []; for (let i = 0; i < steps.length; i++) { const prev = i > 0 ? `step${i - 1}` : null; const cteName = `step${i}`; const event = steps[i]!; if (i === 0) { ctes.push( `${cteName} AS (\n` + ` SELECT DISTINCT user_id, household_id\n` + ` FROM product_analytics_events\n` + ` WHERE event_name = ${sqlParam(event)}\n` + ` AND occurred_at >= ${sqlParam(start.toISOString())}\n` + ` AND occurred_at < ${sqlParam(end.toISOString())}\n` + `)`, ); } else { ctes.push( `${cteName} AS (\n` + ` SELECT DISTINCT ${prev!}.user_id, ${prev!}.household_id\n` + ` FROM ${prev!}\n` + ` INNER JOIN product_analytics_events e ON e.user_id = ${prev!}.user_id\n` + ` WHERE e.event_name = ${sqlParam(event)}\n` + ` AND e.occurred_at >= ${sqlParam(start.toISOString())}\n` + ` AND e.occurred_at < ${sqlParam(end.toISOString())}\n` + `)`, ); } selects.push(`(SELECT count(*) FROM ${cteName}) AS step${i}`); } const querySql = `WITH ${ctes.join(", ")} SELECT ${selects.join(", ")}`; const result = await app.db.execute(sql.raw(querySql)); const row = (Array.isArray(result) ? result[0] : (result.rows[0] ?? {})) as Record< string, number >; const stepCounts = steps.map((event, i) => ({ step: i + 1, event, count: Number(row[`step${i}`] ?? 0), })); return { name: params.name, startDate: query.startDate, endDate: query.endDate, steps: stepCounts, conversionFromFirst: stepCounts.map((s, i) => ({ step: s.step, event: s.event, rate: i === 0 ? 1 : stepCounts[0]?.count ? s.count / stepCounts[0].count : 0, })), }; }); /** Retention cohorts. Cohort = users with account_created on a given UTC day. * Returns active users per cohort day for 0..30 days after creation. */ app.get("/admin/v1/analytics/retention", admin, async (req) => { const query = z .object({ startDate: z.string().regex(/^\d{4}-\d{2}-\d{2}$/), endDate: z .string() .regex(/^\d{4}-\d{2}-\d{2}$/) .optional(), }) .parse(req.query); const endDate = query.endDate ?? new Date().toISOString().slice(0, 10); const cohortStart = new Date(query.startDate); const cohortEnd = new Date(endDate); cohortEnd.setUTCDate(cohortEnd.getUTCDate() + 1); const raw = ` WITH cohort AS ( SELECT DISTINCT user_id, (occurred_at AT TIME ZONE 'UTC')::date AS cohort_date FROM product_analytics_events WHERE event_name = 'account_created' AND occurred_at >= ${sqlParam(cohortStart.toISOString())} AND occurred_at < ${sqlParam(cohortEnd.toISOString())} ), activity AS ( SELECT user_id, (occurred_at AT TIME ZONE 'UTC')::date AS active_date FROM product_analytics_events WHERE occurred_at >= ${sqlParam(cohortStart.toISOString())} ), sizes AS ( SELECT cohort_date, count(DISTINCT user_id) AS cohort_size FROM cohort GROUP BY cohort_date ) SELECT s.cohort_date, d.day, s.cohort_size, count(DISTINCT a.user_id) AS active_users FROM sizes s CROSS JOIN generate_series(0, 30) AS d(day) LEFT JOIN cohort c ON c.cohort_date = s.cohort_date LEFT JOIN activity a ON a.user_id = c.user_id AND a.active_date = s.cohort_date + d.day GROUP BY s.cohort_date, d.day, s.cohort_size ORDER BY s.cohort_date, d.day `; const result = await app.db.execute(sql.raw(raw)); const rows = Array.isArray(result) ? result : result.rows; const cohorts: Record< string, { cohortSize: number; retention: Array<{ day: number; active: number; rate: number }> } > = {}; for (const r of rows as Array<{ cohort_date: string; day: number; cohort_size: number; active_users: number; }>) { const key = String(r.cohort_date).slice(0, 10); if (!cohorts[key]) { cohorts[key] = { cohortSize: Number(r.cohort_size), retention: [] }; } const size = Number(r.cohort_size); cohorts[key].retention.push({ day: Number(r.day), active: Number(r.active_users), rate: size > 0 ? Number(r.active_users) / size : 0, }); } return { cohorts }; }); /** Daily event counts for trend charts. */ app.get("/admin/v1/analytics/event-counts", admin, async (req) => { const query = z .object({ startDate: z.string().regex(/^\d{4}-\d{2}-\d{2}$/), endDate: z.string().regex(/^\d{4}-\d{2}-\d{2}$/), eventName: z.string().max(64).optional(), }) .parse(req.query); const start = new Date(query.startDate); const end = new Date(query.endDate); end.setUTCDate(end.getUTCDate() + 1); let filter = ""; if (query.eventName) { filter = `AND event_name = ${sqlParam(query.eventName)}`; } const raw = ` SELECT (occurred_at AT TIME ZONE 'UTC')::date AS date, event_name, count(*) AS total, count(DISTINCT session_id) AS unique_sessions, count(DISTINCT user_id) AS unique_users FROM product_analytics_events WHERE occurred_at >= ${sqlParam(start.toISOString())} AND occurred_at < ${sqlParam(end.toISOString())} ${filter} GROUP BY date, event_name ORDER BY date, event_name `; const result = await app.db.execute(sql.raw(raw)); const rows = Array.isArray(result) ? result : result.rows; return { counts: rows }; }); /** Household activation metrics (Fas 1b). */ app.get("/admin/v1/analytics/activation", admin, async () => { const result = await app.db.execute(sql` SELECT COUNT(*) FILTER (WHERE first_scan_completed_at IS NOT NULL) AS scanned, COUNT(*) FILTER (WHERE activated_at IS NOT NULL) AS activated, COUNT(*) FILTER (WHERE value_confirmed_at IS NOT NULL) AS value_confirmed, COUNT(*) AS total FROM households `); const rows = Array.isArray(result) ? result : result.rows; const r = rows[0] as Record; return { totalHouseholds: Number(r.total ?? 0), scanned: Number(r.scanned ?? 0), activated: Number(r.activated ?? 0), valueConfirmed: Number(r.value_confirmed ?? 0), activationRate: r.total ? Number(r.activated) / Number(r.total) : 0, valueConfirmationRate: r.total ? Number(r.value_confirmed) / Number(r.total) : 0, }; }); } /** Escape a string/date parameter for raw SQL by wrapping it in single quotes. * This is intentionally local-only SQL; dates and enums are validated above. */ function sqlParam(value: string | number): string { if (typeof value === "number") return String(value); return `'${String(value).replace(/'/g, "''")}'`; }