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alva/LAUNCH.md
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Claude bf5c4e5f00 Beta readiness: full API test suite, EAS build config, launch checklist
Takes V1 from code-complete toward the closed beta:

- Tests: the suite grows from 5 to 29. handler.test.ts covers route
  dispatch, guest device-id validation and user creation, JWT provider
  derivation, the paywall flag pass-through, free/premium mode
  selection, the assistant-final transcript rule (post-unlock delivery),
  the 402 abuse cap and its premium exemption, and purchase-verify
  validation. chat.test.ts covers structured-output parsing, premium
  masking of analysis_ready, the exact Responses API payload (knowledge
  base + strict JSON schema + the no-manufactured-suspense rule) and
  error handling. subscription.test.ts covers the Apple adapter
  (active/expired/wrong-product/sandbox retry on 21007) and the Google
  adapter (real RS256 JWT signing against a generated key, token
  exchange, expiry, 410-gone), with fetch and secrets mocked.
- EAS: apps/mobile/eas.json with development/preview/production
  profiles for TestFlight and Play internal-testing builds.
- LAUNCH.md: step-by-step path to 20-50 beta users — AWS deploy and
  secrets, migration, sign-in providers, store products at
  $5.99/$49.99, EAS builds, CI role, and the beta measurement plan
  (retention, dialogue depth, upgrade timing, tester interviews).

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_0118DaxZR36RpnY524vRqx3z
2026-08-03 22:08:39 +00:00

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Launch checklist — closed beta

The path from this repo to 2050 test users. Everything below is configuration and store work; the code is done (see Definition of Done in the README).

1. AWS

  • cd infra && npx cdk bootstrap (once per account/region).
  • npx cdk deploy — note the outputs: ApiUrl, UserPoolId, UserPoolClientId, CognitoDomain.
  • Fill the semantika/app secret in Secrets Manager: OPENAI_API_KEY (required for chat), APPLE_SHARED_SECRET and GOOGLE_SERVICE_ACCOUNT_JSON (required before purchases work).
  • Run db/migrations/001_init.sql against the Aurora cluster (credentials in the RDS-managed secret; connect via a bastion or the RDS query editor).
  • Smoke test: curl <ApiUrl>/suggestions returns the starter list.

2. Sign-in

  • Email sign-in works out of the box (Cognito hosted UI).
  • Apple: create a Services ID + key in the Apple Developer portal, then redeploy with CDK context appleTeamId, appleKeyId, applePrivateKeySecretName.
  • Google: create an OAuth client in Google Cloud, then redeploy with googleClientId, googleClientSecret.
  • For the beta, email-only is acceptable — Apple/Google can land in a later build. Note: Apple's review requires Sign in with Apple if other third-party logins are offered, so enable it before public App Store release.

3. App configuration

  • Put the CDK outputs into apps/mobile/app.jsonextra (apiUrl, cognitoDomain, cognitoClientId).
  • Keep product ids as semantika_monthly / semantika_yearly.

4. Stores

  • App Store Connect: create the app (bundle id com.semantika.app), add auto-renewable subscriptions semantika_monthly ($5.99/month) and semantika_yearly ($49.99/year) in one subscription group. Generate the App-Specific Shared Secret → APPLE_SHARED_SECRET.
  • Play Console: create the app (package com.semantika.app), add the two subscriptions with the same ids and prices. Create a service account with Play Developer API access → its JSON key becomes GOOGLE_SERVICE_ACCOUNT_JSON.
  • Store copy follows the honest-claims rule: inspiration, not proven effects. Positioning: reflection partner — not therapy.

5. Builds

  • cd apps/mobile && npx eas build --profile preview --platform all (in-app purchases require a real build, not Expo Go).
  • iOS: distribute via TestFlight (internal, then external testers).
  • Android: distribute via Play Console internal testing track.
  • Purchases in test: use TestFlight sandbox accounts / Play license testers — no real charges.

6. CI/CD

  • Create the GitHub OIDC deploy role in AWS; set repo secret AWS_DEPLOY_ROLE_ARN (and optionally the AWS_REGION variable).
  • Merge this branch to main — CI runs lint/typecheck/tests, deploy.yml deploys the stack automatically.

7. The beta itself (2050 users)

Measure before building anything new:

  • Do they come back? — active users over time (usage activity).
  • How deep do dialogues go?messages_used distribution.
  • When do they upgrade?subscription transitions relative to created_at.
  • Which starter questions create value? — conversations are never stored, so ask the testers directly (short interviews or a 3-question survey beats analytics here).

Exit criteria for V1 → V2 decisions: a clear picture of retention, dialogue depth, upgrade timing, and which conversation types resonate. Only then open the Version 2 list.