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Applies the brand platform consistently across the codebase: - Name: Semantika everywhere — app name/slug/scheme, bundle ids (com.semantika.app), workspace package names, CDK stack, Cognito domain prefix, secret name (semantika/app), database name, product ids (semantika_monthly/_yearly), and storage keys. - System instructions: Semantika is positioned as an intelligent reflection partner — not therapy, not self-help, not a course. It starts by exploring how the user interprets their situation and supports reflection and perspective-taking rather than delivering finished answers. Tone rules added: never judging, dramatic, overenthusiastic or preaching; always calm, curious, clear, respectful, structured, thoughtful. - Honest claims: instructions and knowledge base now explicitly frame neurosemantics and NLP as models and inspiration for reflection, not scientifically established methods — including a note that several NLP claims lack support in controlled studies. Claiming or implying proven effects is forbidden. - README: brand section (position, promise, mission, vision, positioning, tone, design words) and updated product philosophy. Co-Authored-By: Claude Fable 5 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_0118DaxZR36RpnY524vRqx3z